Fonts That Speak Your Style

Written By Elizabeth

If you’re a creative—photographer, artist, designer, coach—you’ve likely spent hours perfecting your images or crafting your copy. But there’s one subtle element that often gets overlooked: your fonts.

Fonts aren’t just letters on a page. They set the tone, establish personality, and quietly influence how people feel about your brand. Choosing the right typefaces can elevate your website from basic to unforgettable.

Here’s how to choose fonts that feel like your brand and look great across your entire site.

Start with Your Brand Personality

Before diving into font choices, get clear on how you want your brand to come across. What’s the vibe? Playful and modern? Elegant and minimal? Bold and artistic?

Your fonts should reflect that.

Examples:

  • Elegant & High-End → Serif fonts (e.g., Playfair Display, Libre Baskerville)

  • Modern & Clean → Sans-serif fonts (e.g., Montserrat, Lato, Helvetica)

  • Creative & Artistic → Handwritten or script fonts (use sparingly!)

  • Friendly & Fun → Rounded or quirky display fonts (like Poppins or Pacifico)

Use No More Than 2–3 Fonts

One for headings, one for body text, and (maybe) one accent font.

Too many fonts = cluttered and inconsistent.
A simple, thoughtful combination = polished and professional.

Example combo:

  • Header: Playfair Display (serif – adds elegance)

  • Body: Lato (sans-serif – clean and readable)

  • Accent: A minimal script font for quotes or section dividers

Prioritize Readability

No matter how “cool” a font looks, if people can’t read it, it’s working against you.

Stick with simple, legible fonts for:

  • Body text

  • Navigation menus

  • Call-to-action buttons

Save fancy or decorative fonts for accents only—like your logo, headers, or section titles.

Pair Fonts with Contrast in Mind

Good font pairing is all about contrast: mix styles, weights, and sizes for visual hierarchy.

Try these contrasts:

  • Serif + sans-serif

  • Bold + light

  • Uppercase headers + sentence-case body text

Think About Mood and Emotion

Fonts carry subtle emotional cues, just like colors do.

Here’s a quick cheat sheet:

  • Serif fonts → classic, trustworthy, refined

  • Sans-serif fonts → modern, clean, neutral

  • Script fonts → romantic, personal, creative

  • Display fonts → bold, expressive, unique

Ask yourself: How do I want people to feel when they land on my site? Your font choices should support that vibe.

Stay Consistent Across Platforms

Your website, logo, social media, and any printed materials should all use the same fonts (or close variations). This helps build brand recognition and trust.

Create a simple style guide with your:

  • Primary font

  • Secondary font

  • Font weights/sizes

  • Usage guidelines (what goes where)

Let Your Fonts Tell Your Story

Choosing fonts might seem like a small detail, but in the world of branding and web design, details make the difference. The right font combination will not only enhance your visuals—it will support your message, set your tone, and help visitors feel connected to your creative brand.

Take your time, experiment, and trust your eye. Your brand deserves fonts that feel just right.

Elizabeth
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